It’s no secret that establishing a strong online presence for your organization is essential for your brand’s long-term success. With an online presence, you can reach more customers, gain visibility online, and market to your target demographic.
Effective digital marketing is a full-time job. You have to manage various online platforms, including multiple social media accounts, website design, Yelp or Google reviews, email marketing, and more.
For this reason, many people choose to outsource their digital marketing to a professional. But choosing which professional or digital marketing agency to work with is a job in itself. It’s vital to pick a knowledgeable team that understands your needs and can help you grow your business.
That’s why we’ve compiled a list of things to look for in a digital marketing agency. If you’re considering outsourcing your digital marketing, use this article to help you choose the best digital marketing agency for your needs.
What Does a Digital Marketing Agency Do?
As the name implies, a digital marketing agency utilizes the internet as a medium for its marketing strategies. When strategized correctly, digital marketing can provide a significant return on investment (ROI) and drastically increase brand awareness.
Additionally, digital marketing allows you to target your demographic in a way that no other form of marketing can. For example, if you sell women’s running shoes, digital marketing allows you to target women who exercise.
Targeting with a high amount of precision means more people who see your ad will purchase your product. Digital marketing agencies handle your digital marketing strategies across all platforms, target your demographic, and aim to increase your visibility and profit.
How to Choose the Best Digital Marketing Agency
Although it can seem intimidating, choosing the right agency is easier than you might think. Use this list to help you determine the best digital marketing agency for your business.
It should come as no surprise that it’s essential to work with a digital marketing agency with a strong reputation in the industry. Otherwise, you run the risk of achieving subpar results and not meeting your goals.
So, ensure that you allocate time to browse through their previous feedback. Many digital marketing agencies will post their best reviews on their website. But it’s also essential to check reviews on platforms the agency doesn’t control, so you can see the good and the bad.
A great place to start looking for reviews is Yelp. Read what clients are saying, especially about how the company helped them achieve their marketing goals.
In-House Work vs. Outsourcing
Interestingly, many entrepreneurs overlook this attribute. But, it’s one important to take into consideration. If you work with an agency that outsources a lot of work, there’s a strong chance that you won’t get the results you expected. For example, you may see uneven work coming from different people.
In contrast, an agency that handles all of its main projects in-house is often far easier to collaborate with. You want to know that the people you are meeting with are the people who will be carrying out the work for you.
It is quite common for digital marketing agencies to outsource specific roles. For example, not every firm is equipped to record high-quality video content. This is something many firms will outsource. But make sure the bulk of your work is handled in-house.
A Large Range of Services
Your prospective agency should offer a wide enough range of services to accommodate all of your needs. This typically includes social media marketing, content marketing, website design, Facebook ads, and more.
A marketing company that works on all aspects of your digital marketing campaign will be better at developing a solid and cohesive strategy. The departments in your digital marketing agency will work collaboratively, so your email marketing advertises your content, and your Facebook ads target the right demographic.
Additionally, when an agency can provide a large number of different services, this is a good sign they are experienced in the business and can deliver high-quality results.
A Strong Strategy Presentation
As you might expect, the digital marketing agency you work with must have a solid strategy presentation when explaining what they can accomplish. This will provide you with a closer look at exactly how the process works and what you can expect.
An excellent digital marketing agency will meet with you and answer any questions you may have about their policies, strategy, and a potential plan for your business. They should also be available to meet with you periodically to discuss strategy throughout your time working together.
And be sure to look out for black hat tricks that some companies use to get you results quickly but may end up getting you penalized by Google. These strategies include buying links, plagiarized content, and keyword stuffing.
An Experienced Team
Digital marketing is an involved process that requires experience. This is why many people choose to outsource to an agency in the first place. So make sure the digital marketing agency you choose is experienced and has an experienced team.
An experienced team will be able to seamlessly boost your visibility, manage your marketing strategy, and work with you to understand and meet your needs.
You can ask prospective agencies about their experience, and you can look them up online. An excellent place to start for this is LinkedIn. Here you can see an overview of the company, their LinkedIn activity, and employees who have connected their account with the company.
A Large Portfolio
The breadth of your agency’s portfolio will allow you to get an accurate idea of what you can expect. For example, if you’re a dentist who owns a dental practice, you may want to increase social media engagement. While any digital marketing agency should have social media experience, not all will have experience working with clients in the medical field.
If an agency doesn’t have experience in their field, they may struggle to hit your target demographic, understand your competitors, and represent you accordingly. This is why an agency with an extensive portfolio is ideal, especially if you work in a niche industry.
A large portfolio and a large range of clients are a good sign the digital marketing agency is flexible, experienced, and understands a variety of business needs.
Digital marketing is all about timely decisions and great communication. So you need an agency which is great at communicating with you.
The best digital marketing agency is one that is available and will answer your communications and provide updates frequently. This will help you understand your campaigns’ process and allow you to address any concerns or questions you may have.
When choosing a marketing agency, ask how often you can expect to hear from them and meet with them, as well as their preferred method of communication.
Top Digital Marketing Agency
Choosing a great digital marketing agency is vital to the health and success of your business. We hope you’ve found these tips valuable.
If you’re looking for an agency, consider Collide Digital. At Collide, our founders Dennis Ho and Steven Bui have been working in digital mediums and helping clients strategize their online presence.
The experienced Collide team works together in-house and collaborates on all facets of your digital marketing services, including content marketing, email marketing, Facebook and Instagram ads, Google ads, website design, and more!
And when we take you on as a client, we make sure to ask detailed questions about your goals, competitors, and brand, so we can create a comprehensive and customized marketing strategy to meet your needs.
If you’re interested in Collide’s services or have questions about working with us, contact Collide at [email protected] or (925) 679-578.