You’ve probably been called hundreds of times by “companies” that tells you they can boost your online presence, get you ranked #1 on Google, and other search engines but are skeptical of these claims so you landed here to get more information about Local Search Engine Optimization and how it could help set you apart from your local auto repair competitors. As a business owner, you know the importance of having your business show up on Google, Yelp, and other online directories when a customer is looking for an auto repair business near them.
What is SEO?
Search Engine Optimization is a marketing strategy to boost the ranking of your business listing and website in search results. With the right website and listing set-up and consistent marketing, your business can rank #1 for a particular keyword in your local area. The goal of Local SEO is to show your auto repair shop in the Google 3-pack.
By now, you probably already realize that finding a good honest auto repair shop is the goal of every car owner in your area. The question is, how do people find an auto repair shop in today’s digital world? Number 1 is Google, Number 2 is Yelp, Number 3 is Friends and Family recommendation.
Where do you begin to start ranking your business?
- Do you have a strategy to generate reviews online?
- Are you posting real content from your business on social media?
- Is your business listing online accurate and update to date?
- Does your website have a high Google Site Speed? Is it mobile friendly?
- Is your business information consistent across the web? Use the SEOMoz Tool to check.
If the answer to all of these questions is yes, then you are ready to begin the first step. You will need a Google My Business Listing.
After setting up your Google Business listing, you will need to start implementing your digital marketing strategy to get the most out of your profile. A Google business profile with a low number of reviews, few pictures, and little attention paid to it could actually do more harm than good to your business.
The rule in marketing is, if you’re going to do something, do it right or don’t do it at all.
The majority of online searches for local businesses originate from mobile devices – which have GPS inside of them. So when a customer types in “auto collision repair shop” – Google is automatically going to show them the most relevant businesses to the person searching. How does Google determine relevancy? There are a number of factors that go into ranking, #1 reviews, #2 location/proximity, #3 freshness. If you have a listing that has a high number of reviews, located near the searcher but has not updated your listing in a long time, you may get outranked by businesses with fewer reviews and further away from the customer. That is why it is important to stay up-to-date with your local SEO strategy.
What will you need to compete and beat your local auto repair competitors?
- Your Website – must be locally focused and have a content marketing strategy
- Your Google Business Listing – Show up in the Google 3-pack
- Fresh content – pictures, reviews, articles, responding to reviews
- Your Reputation – 5 Star reviews on Yelp and Google
- Social Media – Facebook, YouTube, Instagram
Check out our Ultimate Guide for Auto Repair – there is a lot of great information in there for auto repair business owners. If you need help with your digital marketing, please give us a shout. We’re always ready to talk and help you.