eCommerce Strategy: 15 Effective Tips to Boost Sales

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15 Killer Tips to Boost E-Commerce Sales

When it comes to your business, having the right eCommerce strategy in place is crucial to your success.

According to the U.S. Census Bureau, eCommerce businesses have continued incremental growth over the past decade, and it doesn’t look like that will change any time soon! That said, now is the time to invest energy into your eCommerce business to take advantage of this booming market. 

But even if you’re not new to the eCom side of your business, figuring where to start and what you need is challenging. If you want to get off on the right foot, this comprehensive deep-dive into proven eCommerce strategies will help you understand what this entails. We’ve compiled a list of the 15 most effective strategies that are proven to boost sales to benefit your business as a whole.

If you’ve been wondering, “does online ordering increase sales?” or searching for “how to get customers online,” this article is a must-read. 

What is an eCommerce Strategy?

With your business, you probably have several different strategies to cover anything like “customer assistance” to “restocking merchandise.” Your eCommerce business is no different than these other branches of your business, and thus it requires an effective strategy to make sure things stay on track towards your goals.

1. Paid Advertising

Paid advertising is a quick, easy way to boost traffic to your website. When done effectively, you’re able to test out different styles of ads to see which have the highest response rate by your target audience. These Ad campaigns work to drive traffic to your website by targeting the groups of people most likely to shop with you and not advertising to those who wouldn’t be interested in what you have to offer.

Another critical thing to keep in mind is how you’re advertising to your customers. You can reach them through social media platforms or search engine results pages, and strategically advertise to them at different times. When they need what you have to offer, you’ll already be in mind!

2. Content Creation and Blogging

Take a look at your website and audit the content you currently have available. Does it effectively represent your business? Or is it maybe a little outdated? What type of language are you using, and how are you talking to your customers? Content marketing services will help you get a firm hold on all the content on your website, keep you on schedule to update it regularly, and help you get a quick boost for your eCom business.

two people blogging

Additionally, do you have a blog on your website? Having a blog will let your customers know you’re an expert in your industry, and if you have them subscribe, it’s regular advertising too!

To learn more about how to blog for a small business, check out our Insight on The Importance of Blogging for Small Business.

3. Search Engine Optimization

Search engine optimization, or SEO, is the practice of making the most of every aspect of your website. SEO services comb through all of your data to pluck out underperforming pieces and redefine and nurture aspects that will drive more traffic to your website!

Proper SEO will also boost your ranking on search engine results pages, or SERPs, which means that customers will be more likely to visit your site. 91.5% of traffic goes to the websites featured on the first SERP, so if you fall below it, you reduce the chances of the customer choosing you.

4. Sales Funnel Optimization 

Proper utilization of the sales funnel will lead to more traffic and conversions! 

  • Leads and opportunities: This is where your customer is introduced to your business, brand, products, services, etc.  
  • Making the connection: One of your Ads caught their attention! Maybe they clicked on it and navigated through a few pages on your website.
  • Follow-up Ads and Effective Timing: Once you target customer clicks on your Ad, they’re now a potential customer. It’s crucial to remind them of your brand while not being too annoying.
  • Conversion Consideration: They’ve maybe added something to their shopping cart, but they may be considering a few other businesses as well for similar products. Targeted Ads can help them make the right choice: YOU!
  • Making the Sale: Your customer navigated the full funnel!

Not sure where to start on your journey with the sales funnel? Working with digital marketing experts can help you put the right type of strategy in place to make the funnel work to your advantage.

5. Simplifying the Sales Experience 

Have you ever been to a website where it seems like you have to jump through hoops just to buy the one thing you want? The more challenging it is for your customers to navigate your website, find what they want, and complete their purchase, the less likely they are to stick around for the whole process.
With expert guidance, we can help identify any potential hiccups in your customer’s shopping experience and help smooth them out. By streamlining their process, you’ll increase the chances that they do business with you.

6. Utilizing Social Media

How active is your business on social media? Do you regularly post content to stay relevant with your customers, update them on sales events, and spotlighting specific items? If you aren’t sure how to properly use these resources, our experts can help you make the most of this side of your business.

Social Media

When it comes to social media, you can also use the platforms as an extension of your business by selling products directly through your Ads. When you take advantage of a Facebook Business accountor an Instagram Business account, for example, you’re able to take your business to the next level!

7. EMail Marketing

When it comes to growing your eCommerce business, email marketing is a great way to stay in touch with your customers. Depending on the email campaign you utilize, you can continue to entice your target audience to come back to your site over and over again. 

Some of the email campaigns you can utilize are:

  • Welcome emails
  • Abandoned cart emails
  • Emails reminding customers what they looked at
  • Receipt emails with coupons they can use when they return
  • Re-engagement emails letting them know you’ve noticed their absence
  • Email campaigns for sales, new product launches, events, etc.
  • Holiday wishes

8. Supercharge Your Copy

Your web copy is your business voice on the internet. Since you don’t have face to face contact with your customers, your copy is how you connect with your target audience and connect with them. 

These details can help you get started:

  • Break up your paragraphs, focus on a 3-4 sentence maximum
  • Use heading variation and text styles to show importance
  • Add images to make the information more accessible
  • Keep the reading comprehension level around the 6th grade
  • Avoid jargon and acronyms that your customer may not be familiar with
  • Reinforce specific details you want your customer to remember

9. Offer Special Discounts

Make your customers feel special with discount offers for subscribing to your newsletter or giving you their business. You can do this through your social media accounts, email blasts, or creating an account on your site. If you aren’t sure what route will work best for your business, talk with our experts to figure out the best course of action.

simple sale

10. Make Your Customers Feel Special

Depending on your relationship with your customers, you can work to make them feel special in a variety of ways. Perhaps you can work in a formula with your email software to address them by name or interact with them through your social media accounts. If your customers leave comments, responding to them is a great way to acknowledge them and to help keep your information relevant.

11. Improve Your Website Design

How old is your website? If your website has been around for a while, have you been working to keep it updated? Every year the software involved with site design improves, and if your website isn’t pacing with these changes, your customers may look elsewhere.
An updated website is more appealing to the eye, performs actions effectively, and reduces unnecessary pieces that could slow down their shopping journey.

12. Brand Identification

How unique is your business’s brand, and how much does it stand out among your competition? Think about some of the businesses YOU shop with regularly and how you rely on their brand for repeat business.
The more unique and memorable your brand is, the easier it will be for your customers to find you.

13. Local SEO

Your business deserves to be recognized by the people in your community. By utilizing Local SEO you will be able to easily target audiences in your community. If you aren’t sure where to start, we can help you generate a Local SEO strategy that is sure to boost sales portal performance for your business.

14. Mobile Optimization

How does your website perform on a mobile device? How does it perform on different mobile phones, and is it easy to navigate through different pages? If you notice any problems with your site on the devices, your customers will too.

15. Website Load Times

How quickly does your website load on different devices? How fast can customers navigate from page to page, and is it easy to view all the features available? People don’t like to wait, so ensuring you make the most of your customers’ time increases their likelihood of shopping.

Where to Start

Are you ready to take your business to the next level? Are you ready to boost your sales and develop an eCommerce strategy that will work?

We would love to help you find the right strategy to meet your goals. Contact us to find out more!

 

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