As a psychologist, you may not have heard much about digital marketing. But did you know that digital marketing is the most effective and most well-used way to gain visibility, attract more clients, and maintain or grow your psychology practice in 2021?
In fact, it’s projected that in 2021 the global digital advertising spend will grow to $389 billion. Businesses and private practices are turning to digital marketing, and clients are expecting to find medical help online more than ever. And luckily, digital marketing is actually a very cost-effective way to advertise your medical practice.
But it’s not enough to just go online and make a website. Digital marketing is a complex process, and you need to develop a digital marketing strategy to effectively gain visibility online. And healthcare marketers work hard to tailor healthcare and mental healthcare content to an online audience.
While many businesses turn to a digital marketing consultant or digital marketing agency, it’s important to understand why digital marketing is so effective and how to use digital marketing.
If you’re a psychologist looking to start digital marketing, keep reading.
Why We Use Digital Marketing
Digital marketing is a highly effective tool that can help you get noticed online, which will lead to more business for your psychology practice.
Digital Marketing Can Help You Gain More Patients
According to a survey by BrightLocal, 97% of all consumers go online to find a local business. This means that people search online to find a psychology practice in their area. If you focus on a digital marketing campaign, people looking for a psychologist in your area will find your practice.
Using strategies like search engine optimization (discussed below) will help people find you on Google and other search engines.
Digital Marketing Cost
Traditional marketing methods like TV, newspaper, radio, etc., are expensive and indiscriminate, so growing brand awareness can be costly. However, with online marketing, you can get increased reach without a large budget.
Digital marketing allows you to decide how much you spend. A good rule of thumb for small practices is to allocate between 10% and 20% of revenue to digital marketing.
You can choose to manage your digital marketing campaign yourself or outsource to a digital marketing agency.
Digital Marketing Can Connect You with Patients and Medical Professionals
A great benefit of digital marketing is that it allows you to connect with others online.
You can share valuable information with your online followers, and using online platforms like Facebook, Twitter, and LinkedIn makes it easier for others to send you messages. LinkedIn is an especially useful platform for connecting with other mental health professionals.
An online presence also allows clients to leave you reviews, which are a powerful tool in growing your business. Statistics show that 91% of people aged 18 to 34 trust online reviews as much as personal recommendations.
All these facts are excellent reasons to start your digital marketing campaign today, so let’s discuss the first steps.
How Long Does it Take to Build A Website?
Having a user-friendly website is the first step in your digital marketing campaign. According to SearchEngineLand, 30% of consumers won’t consider a business without a website. And that includes people looking for a new psychologist.
Building a website can be quite involved, but many platforms make the process possible even without prior experience.
The best website building platforms are:
- Square Online
With these platforms, you can build a website in a matter of days and get started gaining online visibility. These platforms allow you to create a website without coding experience or prior website knowledge.
Affordable Search Engine Optimization
Once you create your website, you have to focus on getting ranked by Google. Google ranking systems sort through websites to find which websites are relevant to which search results.
The higher you rank for certain keywords, the higher up on Google’s results pages you appear. The better your ranking, the more people will see your website.
To be ranked by Google, you need to focus on Search Engine Optimization (SEO). SEO or search engine optimization is all about increasing the quality and quantity of website traffic.
By using keywords like “San Francisco Psychologist Practice,” Google and other search engines will learn what your website is, and you will start appearing on search engine results pages (SERP).
To effectively use search engine optimization, you’ll need to invest in a search engine optimization tool. There are many affordable and free options.
The best free SEO tools are:
- Google Search Console
- Bing Webmaster Tools
- SEMrush (up to 10 free searches per day)
The best paid SEO tools are:
- Ahrefs ($99 a month)
- Moz Pro ($99 a month)
- SEMrush ($99.95 a month)
Many SEO tools have free trials, so you can decide which one you like before you invest in a monthly subscription.
Organic Search Vs. Paid Search
To get the top ranking on giant search engines like Google, you have two options: to use SEO or run paid search engine ads; ads that appear when someone searches for your target keywords. Organic search and paid search both have their own pros and cons.
If your budget does not allow running paid search ads, you need to focus on organic SEO. The benefits of organic SEO are:
- The only cost is your SEO tool
- Boosts credibility
- Attracts interested people with relevant keywords
- Can deliver a high return on investment if used effectively
Search engine optimization is a great, affordable way to gain visibility online. The downside of SEO is that it can take four to six months before you notice a change in your online visibility. If you want to generate faster results, you might want to consider paid ads.
The benefits of paid ads are:
- Can provide immediate results
- The cost is scalable to your budget
- Attracts more users who are ready to pay for your service immediately
- Can deliver a high return on investment faster and more easily than SEO
It’s a good idea to use both paid ads and organic SEO to gain visibility online. The process can be complex and time-consuming, so you may want to consider outsourcing your digital marketing needs to an experienced agency.
At Collide Digital, we’ve helped businesses increase their revenue by 90% year-over-year through SEO and paid ad campaigns run by our expert team of staff. If you need help with your digital marketing, contact Collide Digital today.
The Importance of Social Media Marketing (SMM)
Social media is another excellent tool that can help you connect with clients, prospective clients, and other mental health professionals.
Many healthcare practices have turned to social media for their digital marketing needs.
The best social media platforms for medical professionals are:
You don’t have to be on every social media platform, but it’s a good idea to pick a few and actively post and interact with your followers.
For a complete guide on using social media for your psychology practice, read Collide Digital’s Beginner’s Guide to Social Media For Mental Health Professionals and Ultimate Guide to Social Media for Mental Health Professionals.
How to Grow Your Business Through Digital Marketing
Through effective marketing strategies like user-friendly website building, search engine optimization, social media, and paid ads, you can increase your online visibility and attract more patients to your practice.
Running a social media campaign can be time-consuming. You have to do keyword and search engine optimization research, actively post on all your social media platforms, and continue posting on and building your website.
If you want to grow your practice but don’t have the time to manage your digital marketing, contact Collide Digital. We have years of experience working with small and large businesses, including medical practices.
At Collide, we scale our services to meet your needs. We are here to manage your:
- Facebook advertising
- Google advertising
- Yelp advertising
- Social media marketing
- Email and marketing automation
- Website design
Whatever area of digital marketing you want to focus on, we can help. Contact Collide Digital at (925) 679-5781 or [email protected] with any questions or to get started on your digital marketing campaign today.