As a psychologist, your website is one of your most important tools to make yourself visible to new patients and accessible to current patients. Your psychologist website allows current patients to find important information about you, communicate with you, and sign up for any newsletters or other resources you offer.
Website design may seem daunting, and how to create the best website design impossible, but it is achievable. And website design how-to is also essential to your success. Your website makes you easy to find for new or prospective patients and gives information that helps prospective patients decide if you’re a good fit for them.
In fact, according to Search Engine Land,
- 63% of people use websites to find and communicate with new businesses or medical practices.
- 30% of people won’t go to a business or medical practice without a website.
- 46% of people say that a website is the biggest factor in if they trust a business.
If you’re a psychologist looking for a guide on easy website design for your practice, keep reading. We’ll discuss the important factors you need to consider when designing your site.
Choosing a Website Builder
Unless you’re a master of HTML, you’ll want to use a website builder for your site. Website builders are online tools that allow you to construct your site without any technical knowledge of HTML or coding.
The top website builders are:
- Wix (free version, or $13 a month)
- WordPress (free version, or $5 a month)
- Squarespace (free trial, $12 a month)
- Weebly (free version, $12 a month)
- GoDaddy (free trial, $10 a month)
Many website builders are free, and many paid website builders offer free trials. It’s a good idea to look at a few and decide which interface you prefer.
Choosing a Theme in Your Website Builder
Most website builders have built-in themes to choose from. The theme will dictate your website’s aesthetic, including font type, color scheme, and layout. Most website builders have hundreds of themes to choose from, and it can feel overwhelming to choose the best theme for your psychologist’s practice.
There are a few things to keep in mind when choosing your theme. You want a simple theme that makes it easy for users to navigate your website. Choose a simple theme, and avoid clutter or business in your website aesthetic.
Consider color and font size. A bold, easy-to-read font is important. Avoid cursive-style fonts or anything overly complicated. Simple, contrasting colors can give your website a polished look and make it more aesthetically pleasing to use.
Include an Email Sign Up
Email marketing is a great way to keep clients engaged with your medical practice, so including an email sign-up on your website is a great asset. When people sign up for your email list, you can send out regular emails with information about your practice, resources, and more.
Email marketing was rated the most effective marketing strategy in 2018 and continues to grow today. Adding an easily accessible email sign-up to your website is an effortless way for you to collect emails from current and prospective patients.
Did you know that 25% to 60% of users will look at your website on their phone? That’s why it’s so important to make your website mobile-friendly. A mobile-friendly website is easy to read and use from a smartphone.
To do this, you’ll need to choose a mobile-friendly website theme. These themes are called responsive themes. Responsive themes are easily adjustable to any size device. Whether a patient is looking at your site on a laptop, tablet, or smartphone, the theme will change to accommodate the screen’s size.
In WordPress, and some other website builders, you can search “responsive” in the themes search bar, and you’ll be directed to the best responsive themes to use for your website.
Another great mobile-friendly tip is to keep text and forms as short as possible. If you have patient forms to fill out on your website, keep them brief. Many people will fill out this form on their smartphone, and a long-form will be more difficult to navigate from a phone.
If you post content like blogs, break up your paragraphs into a maximum of three to four sentences per paragraph. This will make them easier to read on a mobile device.
Choose Professional Images
If you’re using a professional headshot of yourself, a picture of your building, or a photo of anything else, your images must look clear and professional. A grainy, bad quality or dark image can make your website look unprofessional.
You want your images to inspire trust and confidence in your business, so you need to choose professional, great-quality images. Plus, content that uses good quality, relevant images gets 94% more views than content without images.
If you don’t have any good images to use, you can invest in a professional photographer. Or, many paid and free websites offer images for website use.
The best sources for good quality images for your website are:
- Unsplash (free)
- Rawpixel (free)
- 500px (free version or $6.49 a month)
- Envato Elements (starting at $16.50 a month)
- Shutterstock (starting at $29 a month)
Some of these sources also offer short and long-form videos and other services. Choose your service depending on how many images you plan to use per month and if you need videos.
A user-friendly website is crucial to patients actually engaging with your site. 88% of users are unlikely to return to a website where they had a bad, non-user-friendly experience. And 39% of people will leave a website if images or pages take too long to load.
An easy way to make your website user-friendly is to ensure your images load quickly. You can do this by ensuring your images don’t exceed 500kb and no more than 1500 to 2500 pixels wide. Some website builders will automatically compress images, or you can do it yourself with an image editor.
Include a search engine box in your website, especially if you have a lot of content. If you don’t have a lot of content, you don’t need a search engine, but you should have an easy-to-navigate toolbar so users can find each part of your website with ease.
Finally, include your contact information or another easy way to get in touch with you, like a contact form. Easily accessible contact information helps build trust with your users. And if users like your website, it gives them an easy way to contact you for your services. As a psychologist, you should consider adding a patient booking portal as well.
Link to Your Social Media
Social media is an important part of your digital marketing strategy and a great way to engage with your clients and prospective clients.
The most popular social media platforms are:
If you’re not yet using social media, check out our Beginner’s Guide to Social Media for Mental Health Professionals and Ultimate Guide to Social Media for Mental Health Professionals.
Outsource Your Website Design
As a busy psychologist, you might not have time to find a website builder, design your website, create content, add an email sign-up, and build email campaigns. That’s where Collide Digital comes in.
At Collide Digital, our performance-focused team believes that effective online marketing strategies should be available for all businesses and medical practices, big or small. Our customized services are scalable to meet your needs, whether you want to focus on website build, content strategy, email marketing, Yelp, or much more.
At Collide Digital, we’ve helped our clients increase revenue by 90% year over year. Get started today and grow your psychologist practice. Connect with us at [email protected] and find us on Facebook, Youtube, and LinkedIn.