In 2020, global eCommerce sales reached 4.28 trillion dollars. And this is projected to increase to 5.4 trillion dollars by 2022. So if you haven’t moved your business online yet, now is the time.
When building an online store for your large or small business, the first step is choosing your website platform. There are a lot of choices, but WooCommerce and Shopify are the most popular eCommerce platforms.
The question is, what’s a better platform, WooCommerce or Shopify? Keep reading to find out.
What Is Shopify?
Shopify is an eCommerce platform that helps businesses build online stores. It’s an easy-to-use platform that’s great for beginners.
Shopify was developed in 2004 by Tobias Lütke and Scott Lake. Initially, Lake and Lütke planned to use the site to sell snowboarding gear. But 17 years later, Shopify is one of the biggest eCommerce platforms in the world.
Shopify is an all-in-one solution for business owners because you can use it to build your entire online store. It has hundreds of pre-built website templates to choose from. With this platform, you can manage your payments and inventory and access 24/7 support if you run into technical issues. And Shopify works well with hundreds of apps, so it’s easily customizable.
What Is WooCommerce?
WooCommerce is a WordPress plugin that helps users build online stores on their WordPress site. It is the most popular eCommerce plugin, and it’s compatible with any WordPress theme.
Building your store with WooCommerce means getting the benefits of the CMS platform. And if you already have a WordPress website, you can quickly turn it into an online store. WooCommerce is very user-friendly. If you can build a WordPress site, you can use WooCommerce!
The Benefits Of Shopify
Now you know what each platform is, let’s look at the benefits each has to offer.
Fast and Easy
Even without any technical knowledge or previous website experience, Shopify is considered very easy to use. It’s also quite fast to set up, so you can get your online store up and running quickly.
Free Trial and Reasonable Pricing
Shopify offers a 14-day free trial, so you can decide if you like the platform before you purchase. After 14 days, you can buy a plan. Plans start at $29 a month and go up to $299 a month, depending on how many features you want.
Shopify offers an extensive range of payment options, which is a great way to attract customers to your business. Customers can choose from Shopify payments, and Shopify is integrated with over 100 payment providers worldwide.
Shopify includes a large variety of themes for every paid subscription. You can browse themes based on the layout, products you sell, your industry, and more. And Shopify boasts great themes that drive conversions.
Shopify is Payment Card Industry Data Security Standards (PCI DSS) compliant. This means your business and customer data will stay secure. Shopify has regular monitoring and testing of network security to keep cardholder data safe.
Shopify is used by a huge number of businesses, including gigantic brands like Nestle and MVMT. Therefore, Shopify has unlimited scalability. So as your business grows, you can grow your eCommerce platform.
Shopify has excellent customer support. You can access help 24/7 through live chat, email, phone, or Twitter.
Benefits Of WooCommerce
WooCommerce has many benefits, some that are similar to Shopify and some that are different.
Free for Basic Use
WooCommerce is entirely free if you simply want the basic package. This is a great option for small businesses wanting basic eCommerce sites.
WooCommerce is compatible with every available WordPress theme. This makes it incredibly easy to customize your store and change your design anytime. Plus, there are many other plugins you can use with WooCommerce to add different features.
Compatible With Content Marketing
Because WooCommerce works on WordPress, you can use the blogging feature to easily add content marketing to your WooCommerce store. Great content marketing can get you more visibility online and drive your conversion rate.
Like Shopify, WooCommerce has excellent payment gateway choices, so you can offer your customers many flexible payment options.
While not as protected as Shopify, WooCommerce is considered a secure plugin. WordPress itself is a very secure site; security issues predominantly arise with WordPress plugins. You can take steps to ensure your WooCommerce site is safe for your business and your customers. However, this may limit the other plugins you use and will require more effort than WordPress.
Downsides Of Shopify
Shopify has many benefits, but it has some downsides as well. Read the cons of Shopify to assess if it’s the right platform for you.
Not Good for Content Marketing
Shopify is optimized for online stores. It offers excellent features and strong product pages that can generate sales. However, it is not a good platform for those who want to add content like blogs and videos. While it can support these options, there are better alternatives for marketers that plan to use content marketing.
Shopify lacks great search engine optimization (SEO) features compared to WooCommerce/ WordPress and the options you will have with WooCommerce. It allows you to add some SEO add-ons, but they can cost money, and the platform is not optimized for this strategy.
Shopify takes a transaction fee from every sale you make. The price varies, depending on what plan you have. If you’re using the basic plan, the fee is 2.9% plus 30 cents per sale. The more you pay for your Shopify plan, the less your transaction fees are.
Downsides Of WooCommerce
Like Shopify, there are downsides to WooCommerce as well.
You can add WordPress plugins to your WooCommerce site to customize and change features. However, not all WordPress plugins are compatible with each other, leading to technical issues.
The more features you want from WooCommerce, the more you have to pay. Each extension or plugin that isn’t included in the free version will add to your monthly cost. While your site may start off as free, as you scale up, so will your bill.
No Web Hosting
Because WooCommerce is a plugin, you will have to manage setup and hosting independently. This is not difficult but may be time-consuming for new users. And paying for web hosting is another addition to your monthly cost.
Limited Customer Support
The downside of a free plugin is that there is very little customer support offered. However, there are many articles online to help you navigate WooCommerce issues.
What’s A Better Platform Shopify or WooCommerce?
The best platform for your store depends on the size of your business and your business model and goals. If you are a large or growing business and need an easily scalable website with excellent customer support, choose Shopify.
If you run a small business, need a basic eCommerce platform, and/or want to include content marketing in your SEO strategy WooCommerce is right for you.
Even with customizable platforms and customer service, building a great eCommerce site to drive conversions can be difficult. If you need help with your website design, eCommerce store, content marketing, social media marketing, and more, contact Collide Digital.
At Collide, we work hard to get you results. And we focus on your business goals and scale our services to your needs. On average, our experienced team has helped our businesses increase revenue by 90% year over year.
Give us a call today at (925) 679-5781 or email us at [email protected] and learn how we can help you grow your business.