In June of 2019, Shopify reported that they had 218 million buyers on their platform the year before.
With so many customers waiting for Shopify’s best products, you want to get in on the action. Maybe you want to sell jewelry online using the Shopify marketplace.
Successfully selling jewelry with Shopify is not as simple as logging on and setting up a virtual shop, though.
Of course, you’ll need a good product. You’ll also have to follow a few guidelines to ensure your jewelry sales fall within the site’s rules. You’ll need a solid small business marketing plan, the right theme, and probably some inbound, content and PPC ad efforts, as well.
But let’s start with the basics. Here are six things you need to know about the online jewelry business, and Shopify’s parameters for its users.
Choose a Package to Sell Jewelry Online With Shopify
If you want to use Shopify, know that their platform isn’t free.
You have multiple options for starting your online jewelry business, though. If you simply want to set up an online shop, it costs $29 per month as of July 2020.
You can get a more encompassing plan if you have more than just an online shop. Perhaps you want to use Shopify to build an online presence for a brand with one retail store — that’ll cost you $79 a month.
Bigger chains can use Shopify, as well. With more than two retail locations to cover, though, a monthly Shopify membership will cost you $299.
For more information on how to set up your first Shopify store successfully, check out our Guide to Shopify for Beginners!
Establish Your Brand Identity First, Though
Jewelry doesn’t come in one size or one design. The same goes for jewelry retailers — they all have something unique to offer their clients.
What can you bring to the table as a jewelry seller? You need to figure out what makes you unique before you set up your online jewelry business.
First, envision the type of jewelry you want to sell. Do you want it to feel like a luxury brand, or will it look more rustic and handmade?
Then, imagine your customer. Who will buy this type of jewelry? You may want to focus on one style of jewelry, too, such as rings or bracelets or earrings.
Your brand identity won’t just determine the types of products you produce, it will be a determining factor in everything from your name and logo (more on that in a minute), to the Shopify theme you select. Choosing the right Shopify theme is important, so do your research and take your time. And read our handy blog post on How to Choose a Shopify Theme that Converts.
Pick a Name and Design a Logo
With this in mind, you can come up with a name that encompasses the vibe of your jewelry business.
You will want to think long and hard about the name of your digital shop. Choose something that isn’t too narrow, in case you decide to expand into other categories. A strong business name will help customers find your shop and return for later purchases.
And, once you have your name, you can come up with more creative elements required of a successful Shopify storefront. Your logo is crucial to your company, as it symbolizes your business and, often, gives a first impression of who you are.
You might not want to design your logo if you don’t have the eye for it. Hire a graphic designer if necessary to give your online jewelry business the polish that it needs.
Either way, these are two vital steps in your marketing plan. Branding your Shopify store right can make it more recognizable and relatable to your target audience.
Find or Make Your Products
You may want a breakdown of how to start an online jewelry business, but you know one must-do for sure — you need baubles to sell in your shop.
Purchasing a batch of jewelry wholesale can leave you with a pile of unwanted pieces. Your best bet is to test the market with drop-shipping first. Sites like Oberlo allow you to drop-ship jewelry, which means you can pick up and ditch particular products as the market responds to them.
You can often buy drop-shipped products for a great price — between $1 and $5 per item. Depending on the quality, you can sell them for ten times as much.
You won’t pocket every penny, as you’ll have to pay for your Shopify membership, logo design, marketing, and more. However, it’s a healthy profit per piece — one that can help you make cash after covering your expenses.
Perhaps you’re manufacturing your own goods. This is a perfectly acceptable (and fun!) way to stock the proverbial shelves of your Shopify store. Either way, you can’t start a jewelry business online without the right accessories.
Boost Traffic Through Marketing
Once your Shopify site is up and running, you want to get customers to visit. The best way to boost traffic to your website is through a well thought out eCommerce strategy and marketing plan. But if you’re not a pro in the field, then such a task may be overwhelming.
It’s always a good idea to consult the experts.
Shopify also suggests you try influencer marketing. As the name suggests, you’ll send your pieces to social media influencers who have gaggles of online fans.
The influencer will wear your pieces and tag your shop so that their followers can find — and buy — your products, too. You might consider providing the influencer with a coupon code to give their fans a discount for buying your baubles.
So, do your research to find the right marketing team or influencer to help you. Then, start promoting and pushing customers to your site.
Start Your Own Shopify Jewelry Business
It may seem tough at first, but it’s not that hard to sell jewelry online. These steps will help you set up your Shopify, stock your proverbial shelves with merchandise, and start selling!
We’re here to help you with the last tip on the list — marketing. Check out our services to see how we can help you set up a winning Shopify storefront or any other online presence that your business needs.
Have you started selling on Shopify yet? We would love to hear your story! Share in the Comments, below.