In light of major events this year, in order to continue to grow your business in 2020 and beyond, you need to adapt and keep pace with a new decade of change. The best way to do that is to become the master of essential digital marketing practices that will help elevate your business to lofty heights.
Here are some tips and tricks to help you get started. Apply these to connect with your target audience and begin wooing new customers today!
#1: Engage In Meaningful SEO
What do successful companies today have in common? Buyers who buy their products also buy into the larger value or purpose reflected by the brand. This is where strong SEO practices can have a profound impact on your business. The more you can ensure that your brand’s core philosophies resonate with what your target audience is already searching for, the faster they’ll find and engage with your company.
Your SEO strategy should be two-pronged, including both focused metrics and curated content.
Measurements and Metrics
First, your company should invest in a system that tracks your rank and keyword metrics, so that you know what to modify to become more relevant in your customer’s online searches. You can set up and manage this process yourself by consolidating your own tools with programs such as aHref or SEMRush, but doing so can be both time-consuming and expensive.
An alternative option is to outsource your SEO tracking and optimization. A competent digital marketing company will know how to leverage your SEO analytics to deliver expert insights and successfully optimize your brand performance.
Your Content Reveals Your Brand
The second prong of a strong SEO strategy is to curate relevant content that will show up organically in customer searches. Different types of content assets could include informative articles, exciting news, how-to videos, white papers, infographics, and more. Keywords can and should be included in all of your assets, but the ultimate goal is to validate that your brand’s interests reflect that of your customer and to establish your business as a thought leader in the space. It builds an instant rapport that encourages customers to buy in.
#2: Develop Engaging Email Marketing Strategy
A good email campaign is an extension of a good SEO content strategy. In fact, you can use many of the same ideas. The point is, you want to drive engagement with potential customers by sharing as much valuable information with them as you can, as strategically as you can. Regularly A/B test your content and messaging, craft compelling insights and promotional offers, and deliver them to your customers’ inboxes at the most opportune times. Over time, they’ll associate your brand with high value and positive consumer experiences. Bam! Just like that, you gain loyal customers.
#3: Invest In User-Generated Content and Social Media
Studies have shown that a significant percentage of consumers rely on online reviews to judge local businesses. And it comes as no surprise that social applications like Yelp and Facebook heavily influence the way that consumers regard and engage these companies today.
A brand’s trust and reliability factor heavily into making purchasing decisions. You can create a connection with a customer and effectively get your foot in the door through good branding. However, in order to get that customer and potential deal across the finish line, you need to make sure there’s no question in their mind that you will deliver on your brand’s promise.
Leverage User-Generated Content
User-generated content is a great way to achieve this. When customers leave positive reviews on your website or across their various social media channels, this is a very powerful marketing win. Not only does it mean that your customers are choosing to actively participate in promoting your brand, but it further validates and enforces your brand’s reputation to prospects across the funnel.
Build Your Social Media Presence
Facebook is a fantastic channel through which to engage with local customers. Begin by creating a Facebook page and make it a point to post helpful content on a regular basis. Then, and most importantly, make sure to actively engage with your customers by responding to the questions and comments they leave on your posts.
By supporting and communicating with your customers through social media, you help humanize your brand. Customers are reminded that there’s a person behind the screen who’s available and willing to help answer their questions and provide solutions. As customers increasingly associate personalized interaction with your brand, you will see an increase in customer loyalty.
#4: Simplify The Digital User Experience
The digital marketing space holds an entire world of content. But people are busier than ever and even with smart devices, studies show that their attention spans are shorter than ever before.
Remember that you’re not just competing for mindshare against other business ads. You’re also up against the latest catchy headlines, social media alerts, messages from friends, and so on. In order to successfully engage with customers amongst all the clutter and noise, you need to streamline your user experience.
Simplify your interface. Avoid clutter on the page, and if you can, enable one-click options (as Amazon has done so successfully). Take as much of the headache out of the transaction as possible. The easier it is for a customer to access your brand and your content, the more engaged they will be.
You’ve Got This, and We’ve Got You
These ideas are tools you can start with to begin building rapport with your customers right away. You can expand your own toolbox from there and include the methods that work best for your brand.
Getting your customers engaged and interacting with you is the first step to making sales and growing your business. This process can be much fun, but it can also be exhausting. Sometimes you need someone to back you up, guide you through, or just provide you with more information. We’re glad to share what we know.