Gone are the ages when customers used to seek recommendations from Yellow Pages. Today, while seeking new restaurants to try out, nearly everyone uses the Internet. If you still don’t have a restaurant website, then you are not living to your full potential.
However, it’s not just about having a website; a good website has to be user-friendly and make a good first impression with the customer. Navigation of the website pages needs to be super-easy for every Tom, Dick, and Harry. A client’s decision to eat at your restaurant will be significantly boosted by the outlook of the website.
Here’s a quick summary of how to build a restaurant website;
1. Install WordPress Account
First, you’ll want to purchase a domain and choose a hosting site. Next, download the WordPress app and set up your website and design as you desire.
Most people believe building a website is such an intense, mind-boggling process, which doesn’t have to be the case. The marketplace has lots of affordable and quality avenues to host your site. For example, at Collide Digital, we offer web hosting at a fixed, affordable monthly price: other service providers will likely charge an upfront fee which many people have found to be costly for the start
2. Select a Catchy WordPress theme
It is advisable to select a restaurant theme that will provide features that you will require to make your set up process even easier and faster. After you have selected the appropriate theme, fill all the pages with crucial information regarding your restaurant like your location, contact details, working hours e.t.c. Mobile phones are currently the most commonly used devices by clients. It is, therefore, important that the website be mobile-friendly.
These are examples of great restaurant themes I would personally recommend:
3. Design an Online menu
Having a menu on your website is just as important as having one in your physical location. Some establishments choose to have the menus on their websites as images or PDF documents, which makes it difficult for the customer to navigate and select. Remember, we are aiming for pleasant customer experience; PDFs may not be aesthetically pleasing as well.
WordPress has plug-ins that can be used to create a good restaurant website menu. Plug-ins can categorize the menu, upload images, and can even incorporate delivery payment methods.
4. Create a Reservation Form
Being able to make reservations from the website is not only convenient for the clients but for restaurant managers too. Using Phone calls and emails to make the reservation is not only time and labor-consuming, but also prone to errors. A reservation form allows your clients’ remote access hence opening you to a wider market.
Luckily WordPress has a Restaurant Reservations that are free, easy to install and can be used to manage the reservations, send out notifications via email and block double reservations
5. Update Content & Restaurant Details
Remember to update your website details. In case you make any amendments to your physical menu, make sure to update that on your website too to ensure the clients receive accurate information about your restaurant.
Do all these steps of building a website sound too much to handle? Don’t worry, contact us, and our professional web designers will get down to it as you focus on other aspects of your restaurant sales.