This is an example of what happens when you don’t maintain your website.
More than one-third of the internet’s websites are currently powered by WordPress. Is yours one of them?
A lot of business owners and bloggers who have WordPress websites also have questions about the costs associated with them. The cost of maintenance, in particular, is a common point of confusion.
We get asked all the time about why we charge a maintenance fee for the WordPress sites we design, even when the user doesn’t update their site. If you’ve wondered this yourself, keep reading.
Explained below is the importance of regular WordPress website maintenance. You’ll also learn the benefits you can experience when you work with a designer who maintains and updates your site on a regular basis.
On average, hackers attack websites every 39 seconds. The attacks are almost constant, and pretty much anyone can fall victim to them.
One of the best ways to increase your security and protect yourself from hacking and other issues, though, is to make sure your WordPress site is well-maintained. That maintenance fee that you pay helps to ensure that your site is guarded and less vulnerable to security threats.
When you don’t make website maintenance a priority, it’s easier for hackers to find issues and take advantage of them. With just a few clicks, they can figure out which version of WordPress you’re using. From there, they can identify the holes and target your site with ease if they find that it’s outdated.
Reduced Risk of Website Damage
In addition to a reduced risk of security issues and having your website hacked, regular maintenance also helps to prevent damage to the integrity of your site. The longer you wait to update it or handle regular maintenance tasks, the more likely you are to experience serious problems when you finally do get around to updating.
Skipping updates is a common problem among website owners. You might be able to get away with this for a while but, eventually, you’re going to have to make an update.
When this happens, you might find that certain aspects of your site are outdated and no longer work properly. This can lead to a slew of other issues and cause your visitors to be stuck with a “WordPress down for maintenance” notice while you scramble to fix the problem.
Increased Website Traffic
When you maintain your site well, you’ll likely find that more people visit it. This has to do, in part, with the fact that search engines like Google reward websites that receive regular updates.
Search engines want to ensure people are accessing high-quality content from their online searches. If they pick up on the fact that your site is well-maintained and up to date, it’ll show up higher on people’s search engine results pages.
When you have more traffic coming to your WordPress site, you’ll likely see an increase in sales and earnings, too. Whether you run a blog or have an eCommerce business, everyone wants to earn more money, right? Remember, spending a little more to keep your site maintained can pay off big time when your sales start to increase.
Increased Website Speed
In addition to not wanting to be hit with a WordPress maintenance page when they visit a site, internet users also don’t want to have to deal with a site that’s slow to load. If you don’t maintain your site, you’re going to be more likely to have issues with load speeds. This, in turn, can have a negative impact on your search engine ranking, as well as your ability to provide great customer service to those who check out your site and have an interest in buying what you’re selling.
Improved User Experience
A well-maintained site ensures that everyone who visits it has a positive experience. In addition to loading quickly, it also provides visitors with accurate and updated information. It prevents errors and makes it easier for people to find what they need.
When people have a positive experience using your site, they’re more inclined to make purchases and visit it on a regular basis. Again, it’s worth it to invest in a WordPress maintenance plugin or other maintenance assistance now so that you can earn more later.
Improved Corporate Image
Maintaining your WordPress website helps to improve your corporate image, too. You don’t want to be known as the business that has the website that’s outdated, poorly functioning, or full of errors, do you?
When you prioritize regular maintenance, you increase your business’s credibility and ensure that it’s always painted in the best light. The better your corporate image is, the easier it’ll be for your business to grow and thrive for years to come.
Save Time and Money
Finally, you can save a lot of money and time when you work with a web designer who includes regular maintenance in their package. By paying your designer to keep your site updated, you can avoid running into serious issues in the future.
If your site gets hacked, for example, it can take a long time and cost a lot of money to repair the damage and get things working in the proper way. The same is true of sites that stop functioning when updated because they weren’t well-maintained. If you don’t want to have to spend money to fix these issues and want to free yourself up to focus on other things, it’s a good idea to continue paying your maintenance fees and keeping your site up-to-date.
It’s Time to Invest in WordPress Website Maintenance
We’re often asked why we charge a fee for WordPress website maintenance, and we understand why. If you’ve been confused about these fees in the past, though, now you know more about how important WordPress maintenance is when it comes to keeping your site running smoothly.
Do you want to learn more about how to manage your WordPress website? Do you need help creating a WordPress site for your business? Either way, we’ve got you covered at Collide Digital Marketing.
Contact us today for more information on our website design and marketing services. With no long-term contracts and on-demand assistance, we’re here to help with anything you need.