According to data on the average amount of time spent on a website, our attention spans are getting shorter. In fact, the time people tend to linger on a site has dropped about 49 seconds in the last three years.
This means that you only have a few seconds to make an impression with your website. Since your site is a reflection of your business, you want that impression to be a good one.
One way to do that is to have an optimized website that creates a pleasant user experience. But with so many different options out there, how do you know which web design and development services you need?
Learn how to get the most out of your website design company by looking for these important services.
The Number of Website Pages Included
Whether you have an older website in need of a refresh or you want to create one from scratch, you’ll have to think about how many pages you need. Most web design services offer package plans at different price points to cater to a wider variety of businesses.
Some packages might only offer one-page designs while others could have multiple-page options.
Single-page websites direct your attention to a specific product or image. They have a streamlined design that looks great on mobile devices and is easy to navigate.
When designed right, a single-page site can direct your customers in a specific way and influence their behavior. For instance, a restaurant might feature a photo of one of their signature dishes to entice someone to make a reservation or check out the menu.
If you want more pages on your site, you may have to look at other package options. However, this might be the better choice if you have a lot of content that you need to place on your site such as a blog or pricing page.
SEO Content Services
Search engine optimization is key when designing a website because if it isn’t optimized, it won’t rank well. When searching for the best website design services, check to see if they provide SEO content options.
When it comes to inbound marketing and creating valuable content, blogging is a great strategy. SEO-friendly blog posts attract visitors because they’re packed with useful and relevant content. The more content like this that you have on your site, the more likely you can create conversions and leads.
SEO trends are constantly changing and some businesses find it hard to keep up. For instance, one way you need to adapt your SEO strategy for 2020 is to use long-tail keywords.
But you won’t have to worry about strategy if you find a web design company that offers copy and blog writing services.
A Way to Handle Updates
CMS stands for content management system and using one allows you to make changes to your site when needed. When a company offers website design services, they either use a CMS or handle the changes for you.
Using a CMS gives you the power to make changes to aspects of your site without any knowledge of programming or coding required.
But what if you don’t have the time to handle maintenance and updates? In that case, ask if the agency can take care of those matters for you. A fully managed custom site means you have less to worry about.
A List of Past Clients
Don’t buy from a website design service without looking at their portfolio or past clients first. Check to see if they have a section with examples in a portfolio or live sites that you can take a look at. Glancing over these examples gives you an idea of what your site could look like.
You can also reference these examples during your consultation and point out what design elements you might like on your site. Looking at other sites can give you an idea of what you want to focus on or promote, as well.
This practice gives you a good idea of whether you think this company would be a good fit for you and your business.
Options to View Site Analytics
Do you know how many visitors your site gets per month? Knowing how much traffic you get gives you an idea of how well your marketing strategy is working.
That’s why a professional web design and development company should offer some way to track your website performance. This can be any way to access the data or a monthly report. This information lets you measure how much your website is helping to create conversions and boost your business.
If you love the progress you’re seeing but you’d like to up your inbound marketing game, you can always switch to a higher-tier package.
According to recent data, almost 3-in-10 Americans are online almost constantly.
The rise of mobile devices like smartphones means it’s easier than ever for people to go online, regardless of where they are. If your site isn’t optimized for mobile, you could be losing potential customers.
When shopping for professional web design services, make sure they offer mobile optimization. In short, this means your site not only works on devices like tablets and smartphones but it also looks good. This is critical if you want to appeal to the younger generation, many of which grew up with and still use a smartphone to go online.
Your customers want to know that their data and privacy is secure. One way to do this is with an SSL certificate.
SSL (Secure Sockets Layer) not only provides authentication for a site, but it also creates an encrypted connection to protect security. Most e-commerce sites have SSL to protect credit card numbers and customer information.
Using SSL keeps sensitive data safe from hackers. One sign that a site is secure is a lock symbol in the address bar.
Check to see or ask about the different security options out there when you buy custom web design services.
Combining Web Design and Development Services With a Package
The items mentioned in this article don’t cover everything, but they are some basic elements of web design that you should consider first.
When it comes to choosing the right web design and development services for your business, you may not know everything you want. Package plans take some of the guesswork out of web design.
To get the most out of any design plan, you should schedule a consultation and discuss your needs.
We can help you with that. Contact us to set up a consultation and we’ll help you find the perfect web design solution.