Welcome to the fourth blog in our four-part series on digital marketing for dentists! If you’re new here, be sure to check out the rest of our series:
- Complete Guide to Digital Marketing for Dentists
- Content Marketing Strategy for Dentists
- Simple Social Media Marketing for Dentists
Now you’re ready to learn all about Facebook marketing for dentists. Facebook is a huge social media platform, with 2.6 billion monthly active users.
As a dentist, how can you use Facebook marketing to your advantage? We’re going to discuss Facebook reach, organic marketing on Facebook, how to run Facebook ads, and more!
What is Facebook Marketing?
Facebook marketing is a kind of social media marketing, and it can involve organic posting and traffic, paid ads, or a combination of both. Essentially, Facebook marketing means creating a Facebook presence and creating tailored content tailored for your Facebook in order to market yourself on the platform.
Because Facebook is such a huge platform, you can generate impressive results from a strong Facebook marketing campaign. The massive amount of monthly users means that you can see considerable engagement with your content if you use the platform correctly.
Facebook Organic Reach
Organic Facebook marketing should be part of your social media marketing strategy. Organic Facebook marketing means creating content tailored specifically to Facebook. You should be posting this content regularly, at least a few times a week, if you want to see your following grow.
Organic reach means how many people view your Facebook content without the use of paid ads. And the best way to have great organic reach is to utilize all the Facebook features like Facebook Stories, Facebook Watch, Facebook Groups, and Facebook Live.
If you use the Facebook features and post content to your business page, you will become more visible and gain more followers, who you can convert into leads and patients. So what kind of content should you post on Facebook?
Facebook is a very versatile platform. It’s a great place to share photos of your dental office and your team, a behind-the-scenes look at your dental practice, relevant articles and blog posts, and updates about your business.
How To Set Up a Facebook Business Page
When it comes to developing an online presence with Facebook, you need to create a Facebook business page. You’ll need this for your organic Facebook marketing, and so you can run paid ads on Facebook.
A Facebook business page is completely free and a great way to share professional content on Facebook. Never link your personal Facebook with your business page, as this can be viewed as unprofessional.
It’s essential your Facebook business page has all your up-to-date business information, including hours and contact information. Choose good-quality, high-resolution photos for your profile and cover photo.
Now that you have your Facebook business page, you can post your organic content and run paid ads.
Paid Facebook Ads
There’s a lot to know about paid Facebook advertising, so we’re breaking it all down here. In this section, we’re going to discuss types of Facebook ads, ad objectives, and how to create and run a Facebook ad campaign.
Types of Facebook Ads
There are many types when it comes to Facebook marketing options, which means you can pick and choose what works best for you. The format you choose should depend on your marketing objectives.
These ads do cost money, but luckily you can set a budget and choose budget-friendly types of Facebook ads to suit your needs. This means you’ll never spend more than your allotted budget. Of course, the more you spend, the more reach your ad will have.
The types of Facebook ads are:
- Image ads
- Video ads
- Carousel ads
- Slideshow ads
- Poll ads
- Collection ads
Pick the format that works for the content you would like to share. Do you want to share a commercial? Or images of the dental work you have done? The great thing about Facebook is you can monitor your ads, so if you notice one ad isn’t doing well, you can try something new.
Facebook Ad Objectives
A crucial part of creating paid ads on Facebook is choosing the right ad objectives. When you create a Facebook ad, you will be asked to select an objective, as discussed below. This tells Facebook how to run your ad: your goals and what results you want to achieve.
There are 11 Facebook ad objectives to choose from:
- Brand awareness
- App installs
- Video views
- Lead generation
- Catalog sales
- Store traffic
As a dentist trying to attract new patients, the best ad objectives for you to choose are lead generation or conversions.
Lead generation will allow you to collect a list of leads. This means a list of people interested in your dental practice and could be converted into new patients.
Conversions are meant to encourage people to proceed with an action, whether that’s booking an appointment or sending you an email. This is another excellent way to gain new patients through Facebook ads.
How to Run Facebook Ads
We’ve talked a lot about Facebook ads, but how do you actually run them? The process is pretty simple. Once you know what kind of ad you would like to run, sign on to Facebook.
The next steps to creating a Facebook ad are:
- Create a Facebook ad manager account
- Go to the Campaigns tab and choose “create”
- Choose a campaign objective from the menu
- Name your campaign
- Set your advertising schedule and budget
- Build your target audience
- Choose where your ads will appear through ads placement
- Set your budget
- Create your ad
This process might seem complex initially, but as you run more Facebook ads, it will get easier!
Facebook Ads Monitoring
Once you’ve created your ad, you’re still not entirely done. It’s up to you to monitor your Facebook ads and campaigns to see how they perform. No one wants to spend money on advertising and not see a return on their investment.
You’ll need to measure your ad’s performance metrics, including performance, engagement, performance, and clicks. When you see your ads performing well, you’ll know you’re creating effective and well-targeted ads that meet your goals.
If your ads aren’t performing well, use this information to try something new. Change your photos, ad style, and call to action for your next Facebook ad campaign. Making informed decisions and changes based on performance metrics is all part of advertising on Facebook.
Outsource Your Facebook Marketing With Collide Digital
Facebook marketing takes work and practice.Creating content, posting content, managing your Facebook presence, running paid ad campaigns, monitoring your campaigns, and more. It’s a full-time job!
At Collide Digital, we do the work for you, so you can grow your Facebook presence and convert Facebook followers into new patients while you focus on your dental practice. At Collide, we’ve helped clients increase their Facebook followers by 80%, book 94% more appointments, and see a 140% increase in paying customers!
If you have questions about Facebook marketing or other digital marketing strategies, or you’re ready to get started contact Collide Digital today at (925) 679-5781 or [email protected]. Our team is ready to help you grow your dental practice.