Social media marketing, or SMM, has become increasingly popular and necessary to reach new patients, share pertinent and timely information, network among other health professionals, and grow your mental health practice.
If you’re not familiar with why social media marketing for psychologists and other mental health professionals is important or the leading social media channels you should use, check out our Beginner’s Guide to Social Media for Mental Health Professionals.
If you already know the importance of social media or have started marketing yourself on social media but want to increase your presence, follow these social media tips for business.
How to Use Your Social Media Platforms
There are three main social media platforms used by mental health professionals: Facebook, Twitter, and LinkedIn.
What’s great about social media marketing is that it’s inexpensive or free, depending on how much time you want to spend. If you are able to invest the time into creating quality content, posting regularly, managing messages, and more, then social media marketing is manageable on your own.
If you are a busy mental health professional and aren’t able to invest the time to consistently post and keep up-to-date with your social media platforms, consider outsourcing your social media marketing.
Whether you outsource your social media marketing or handle it yourself, it’s important to understand how to use various social media platforms so you can optimize your social media marketing.
Facebook is a massive platform for mental health professionals. To engage with others on Facebook in a professional manner, create a business page. Do not create a personal page, even if you plan only to post professional content.
A business page makes it easy for Facebook users to access information like hours and your website address and keeps you looking professional.
Content to Post
Facebook is a flexible platform, so many different forms of content work effectively on the site. Depending on how much time you have to invest in your Facebook presence, you can
- Post photos of your office with inspirational quotes
- Record a video discussing a mental health topic
- Interview another mental health professional
- Share important mental health-related information
- Share your blogs or published articles
It’s essential to take note of topical conversations and create and share content that reflects current interests. While this is true for all social media platforms, Facebook allows you to do this more easily because you can join Facebook groups related to your field.
When you join these groups, be mindful of the topics of conversation. What questions are people asking? How can you answer these questions and add value to the discussion? Consider this when creating content to post on Facebook.
Best Time to Post
Believe it or not, there are days of the week and times of day that are ideal for posting on each social media platform. This is because there are a lot of active social media users online at these times, so you’ll get the most visibility.
On Facebook, the best times to post are Tuesday to Thursday, 8 a.m. to 3 p.m your local time. Posting during this time will get you the most engagement because this is when people are most active on the site.
Between 5 p.m. and 7 a.m. are not good times to post. This is because people are sleeping, socializing, or generally off social media. And the worst day overall to post on Facebook is Sunday.
Twitter is a great platform if you need to get information out fast. Tweets are limited to 280 characters, so you have to be succinct and use the platform to share pertinent information.
Content to Post
Unlike Facebook, Twitter doesn’t allow you to create a business profile. This means you can’t post your hours, address, or other information the same way that you would on Facebook.
To share this information with your followers, use your bio, profile picture, and banner wisely. Create a banner with the name of your practice. Consider including your website address and business hours in your banner, so people who view your Twitter profile can easily access this information.
Your profile photo should be a professional headshot of you or the logo of your mental health practice.
Twitter is where you should share important information and updates about your mental health practice. Are you taking a personal day on Friday? Or have you started offering a new service? This kind of update is great for Twitter’s short-form posting.
On Twitter, you can also share links to articles and blog posts you have written. And if you’re still unsure of what you should share, follow other prominent mental health professionals to see what they’re tweeting. You can even reshare their tweets to get yourself started.
What Time of Day to Post
Due to the topical nature of Twitter, it has a larger range of good engagement times than Facebook. Weekdays between 8 a.m. and 4 p.m., your local time is excellent for high engagement.
Because Twitter is such a topical platform and often used by professionals, people typically check their Twitter feed during working hours.
The worst time to post on Twitter is the weekend and between the hours of 10 p.m. and 4 a.m.
LinkedIn has less engagement than Facebook and Twitter but is still a significant social media platform, especially for professionals.
Having an up-to-date LinkedIn profile allows patients, future patients, and other professionals to view your work experience and career trajectory. This is important for gaining new patients who may want to view your credentials before booking an appointment with you.
Content to Post
LinkedIn is not a good place to post time-sensitive information like changes to office hours, etc. Because people are less active on LinkedIn than other platforms, don’t bother crowding your feed with information they might not see on time.
Instead, share long-form content. This can include articles you find valuable written by others, as well as your own work.
Your LinkedIn presence will be slightly different from your Facebook and Twitter presence because most people following you will be other mental health professionals.
Because of this, cater your content to mental health and medical professionals who may refer patients to your practice. Think of LinkedIn as a networking opportunity that allows you to showcase your career so far.
What Time of Day to Post
Because LinkedIn is for professionals, people are most active during working hours. Peak LinkedIn engagement hours are Wednesday from 8 a.m. to 10 a.m. and noon, your local time, and Thursday at 9 a.m. and from 1 p.m. to 2 p.m.
The best days to post on LinkedIn are Wednesday and Thursday, and the worst days are the weekend, especially Sunday when professionals are taking a break from work.
Professional Social Media Use
As a mental health professional, maintaining professionalism and appropriate social media marketing and representation is vital to the integrity of your practice.
- Always set boundaries for your patients: they still need to communicate with you via email or your preferred method, not social media.
- Never interact with patients on a personal level.
- Remember, users can see posts and tweets you’ve “liked” on most social media platforms, so only engage with professional content.
- Never link your personal account with your professional one, and ensure sure the platform hasn’t connected them automatically.
- Always check none of your personal information, like your personal email address or phone number is visible on your professional social media accounts.
Social Media Marketing For Your Mental Health Practice
Social media is an excellent way for mental health professionals to grow their practice. And with the right strategies, you can optimize your social media platforms to gain more follows and turn those followers into patients.
Social media marketing can be a lot of work and take a lot of time, especially if you want to put all these strategies into play. If you need help with your social media marketing, contact Collide Digital today.
At Collide Digital, we offer a variety of packages to choose from so you can pick what works best for your mental health practice. If you want to focus on social media, website design, Yelp Ads, and more, we can scale our services to suit your needs.
With 12 years of local business experience, we can help you grow your mental health practice. Contact us today at (925) 679-5781 or [email protected].