We’re Google advertising experts: Our certified Google Premier Partner digital ads specialists have helped store owners earn over $4 million from pay per click advertising over the last 12 months.
Pay per click advertising is simple: you bid on certain keywords, your ad shows up and then you pay Google any time someone clicks on your ad. Digital advertising agencies that do it well will be able to take that ad investment and deliver a return in the form of more revenue.
There are many different forms of Pay Per Click advertising, the most common being Google Search ads. Our team is Google Partner-certified with more than 10 years in the PPC game. We know how to mine Google for relevant, conversion focused keywords, generate engaging ad copy, and ensure that your budget drives a return on ad spend.
For ecommerce websites, shopping feeds, or comparison shopping engines, are a great way to drive traffic to individual products. With a much lower cost per click than search ads, shopping feeds is a great way to drive revenue to low cost and high quantity product catalogs.
The benefits of shopping feeds allow you to drive conversions at the product level by including product information like the product’s name, price, and image, leading to high quality leads.
We specialize in Google Shopping, Bing Shopping, Amazon Ads, and product listing ads on social media platforms.
Display advertising is one of the best ways to get your brand and products in front of a new audience. Our experts help you build, design, launch, and manage display advertising campaigns across all major display networks.
For ecommerce stores that need to get in front of new customers or have repeat buy products, remarketing paid ads campaigns are a great way to ensure your customers remember who you are. Our PPC experts will help you generate remarketing lists and unique audience profiles to track performance across search and display networks.
At Collide our team of digital advertising experts are well versed in growing local businesses. From helping mom and pop shops get their grasp on the digital marketing space to driving the bottom line for established businesses, our specialists have seen it all.
Our team will create and manage both your online advertising and Google Shopping Feeds campaigns to make sure you aren’t missing out on sales.
Google AdWords is arguably the most targeted form of advertising you can do. It’s the most targeted form of advertising as people searching on Google search are telling you exactly what they are looking for, and your ad can show up alongside those searches.
As well as this, it is also pretty much the most trackable form of advertising you can do (if you set up conversion tracking on your website).
If you compare this to radio and print as an example, it is very hard to know how well they are working. If your store gets busier after running a radio or print ad, then you can assume it’s working, but can you work out cost per lead, and target the ad at different times and know which is best? What if you did print and radio at the same time? It’s next to impossible to know how well that worked.
No. Google AdWords is an advertising platform giving you a vast network of advertising locations and campaign types ranging from Search ads (the most commonly referred to), Display ads (banners you see on websites), Remarketing to different people who have been on your website, YouTube (banners and video), and Gmail ads.
As well as this there are many different ad formats from text display ads, through to static banners, animated banners, videos and lightboxes.
SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right.
SEO should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers.
Google AdWords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than SEO (generally). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product (generally).
With SEO you have to invest before you get the traffic.
With Google AdWords, you generally only pay when people click through to your website.
Both are important. Certain SEO elements will help improve the quality of your AdWords campaigns.
It is important to understand that running paid advertising with Google will not make any difference to your organic search rankings, although it may improve the clickthrough rate of your organic listings (due to searchers subtly seeing your brand in an advert before scrolling down).
Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.
Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from £2 to £1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.
All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure.
Of course you can, but re-read the previous answer first.
AdWords changes a lot, and it’s very powerful. It can also be very dangerous if you look at the wrong metrics. Even Google tells you a good Click Through Rate is the best metric in one of their help documents. It’s a great one, but return on investment is the ultimate, but it’s usually just a bit more effort to set up. This involves getting Google Analytics set up correctly, and integrating a few platforms to get more data.
If you don’t know about all these AdWords features, Google won’t be rewarding you, meaning your campaigns can suffer, meaning you are spending more than you need to. A good campaign structure could quite easily make the difference between a $5 cost per click and $1.
I’ve also seen other messy situations as internal campaigns targeting extremely vague keywords, and having competing versions of Adwords running at the same time.
To run successful AdWords campaigns takes a lot of investment in time and learning. Aren’t you better off spending that time working on your business?
Your campaigns need to be managed and optimized regularly to make them work better over time, and allow you to expand on them.
This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.
The advertising space isn’t static. There’s millions of calculations performed in a real time auction every time an ad is displayed. Optimizing it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month to month basis.
Head over to Yelp or Google to read what real clients have said about their experience working with the Collide Digital team.
I hired Collide Digital to run Google ads for my landscaping business after I broke off my relationship with ReachLocal. They were able to take my campaign and turn it all the way up! I get more than 10x the leads I used to get with ReachLocal.
After months of trying to get Google Ads to work for my online store, I decided to look for an expert to help me get things set up. I found Collide and they’ve helped me get a 300% ROAS. AMAZING!
Let’s discuss your business goals and see if we would be a good fit.