What is Google Ads?
Google Ads is Google's advertising platform. You bid to appear when people search for what you sell — on Google itself, on Google Shopping, and across millions of partner websites — and you pay only when someone clicks. Done well, it puts your business in front of customers at the exact moment they're looking to buy.
Is Google Ads only search adverts?
No. Search ads are the best-known format, but the platform also includes Shopping ads for products, Display ads across millions of websites, and remarketing that follows up with people who have already visited your site. We build and manage campaigns across all of them.
What's the difference between Google Ads and SEO?
Google Ads is paid placement: you can be on page one the day your campaign launches, and you control the budget, targeting, and message. SEO earns organic rankings over months of ongoing work. They complement each other — but when you need customers now, paid search is the faster lever.
Isn't Google Ads a waste of money? I've tried it and it "never worked"
In our experience, when Google Ads "never worked" it's almost always the campaign, not the platform — wrong keywords, weak ad copy, and missing conversion tracking will burn any budget. Our Google Partner–certified team has spent 10+ years building campaigns that pay for themselves. And because we work month-to-month with no long-term contracts, we have to keep earning your business with results.
Why shouldn't I just run my Google Ads in-house?
You can — but Google Ads rewards full-time attention. The platform changes constantly, and small mistakes quietly waste budget. When you work with us, you're matched with a dedicated expert who manages campaigns every day, freeing you to run your business while a specialist runs your ads.
Why does a campaign need managing and optimizing each month?
Because the auction never sits still: competitors change their bids, search behavior shifts, and ad copy wears out. Each month we review and update keywords, adjust bids, and test new ad copy so performance keeps improving instead of decaying. That steady optimization is a big part of why our clients average 90% year-over-year revenue growth.